The new AVEENO^® POSITIVELY NOURISHING™ Hair Care Collection nourishes hair back to life in just 3 washes*

Only AVEENO^® has harnessed the power of ACTIVE NATURALS^® Wheat Complex in formulas proven to target and fortify the weakest parts of hair, restoring it in just 3 washes*. Build shiny, strong hair with life with the Aveeno^® POSITIVELY NOURISHING™ Hair Care Collection.

* POSITIVELY NOURISHING™ shampoo and conditioner system

Products: Shampoo

Beyond cleansing, AVEENO^® POSITIVELY NOURISHING™ shampoos zero in and target the weakest parts of your hair with fortifying protein.

POSITIVELY NOURISHING™ MOISTURIZE Shampoo
Nourishing Wheat Complex and Hydrating Oat Protein work together in this breakthrough formula to quench the driest hair with a fusion of gentle moisturizers, giving hair silky new life.

POSITIVELY NOURISHING™ REVITALIZE Shampoo
Infused with Nourishing Wheat Complex, this shampoo does much more than just nourish and cleanse your hair. It also helps protect hair's intrinsic moisture balance from everyday damage.

POSITIVELY NOURISHING™ VOLUMIZE Shampoo
With a fusion of lightweight conditioners, Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower, this shampoo strengthens and adds body to fine, limp hair.

POSITIVELY NOURISHING™ SHINE Shampoo
This exclusive ACTIVE NATURALS® formula, infused with Nourishing Wheat Complex and Shine-Enhancing Palm Extract is designed to replenish moisture and promote shine.

POSITIVELY NOURISHING™ SOOTHE Shampoo
This exclusive ACTIVE NATURALS^® formula, with Nourishing Wheat Complex, Soothing Lavender and Cooling Peppermint helps soothe dry, itchy scalp.

Products: Conditioner

Help repair everyday damage and replenish essential moisture with a fusion of gentle conditioners.

POSITIVELY NOURISHING™ MOISTURIZE Conditioner
Infused with Nourishing Wheat Complex and Hydrating Oat Protein, this conditioner quenches the driest hair with a fusion of gentle moisturizers, giving hair silky new life.

POSITIVELY NOURISHING™ REVITALIZE Conditioner
Infused with Nourishing Wheat Complex, this conditioner does much more than nourish and condition – it smoothes and helps repair everyday damage to hair.

POSITIVELY NOURISHING™ VOLUMIZE Conditioner
This lightweight formula with Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower strengthens and adds body to fine, limp hair. 

POSITIVELY NOURISHING™ SHINE Conditioner
This exclusive ACTIVE NATURALS® formula, infused with Nourishing Wheat Complex and Shine-Enhancing Palm Extract is designed to replenish moisture and promote shine.

Products: Leave-In Treatment

Instantly revitalize and recharge dry, damaged hair with this exclusive Nourishing Wheat Complex formula.

POSITIVELY NOURISHING™ CONDITIONING Leave-In Treatment
The deep conditioners and moisturizers in this leave-in nourishing Wheat-Complex formula,
deeply replenish dry, damaged hair with healthy, new life.

The habits of healthy hair